What is Splunk?

Data is transformative. We’re living in a world of unprecedented innovation. Data, and the technology used to understand it, is transforming how we work and live. Whole industries are evolving before our eyes, and even the smallest sized organizations are now global. The rate of change is not slowing down. We’re at the cusp of an even bigger wave of digital acceleration. Networks are going 5G, the number of connected devices has blown past 22 billion according to Strategy Analytics — headed for 38.6 billion by 2025, and 50 billion by 2030. At the same time, automation is bringing efficiency and responsiveness to business, not to mention convenience to our daily lives. Technologies like blockchain open new possibilities, and artificial intelligence, fueled by the explosive growth of data, brings unprecedented insight at previously unimaginable speed.

Companies that have harnessed their data are thriving, and many of the others have fallen behind. Or fallen. Leaders understand; their organizations are spending billions of dollars and countless hours to try to better tap their data. They’re wrangling, integrating and managing massive volumes of data across countless systems. But all this work has kept their focus on data sources instead of data outcomes.

Yes, data is transformative. Not because we have it, but because of what we do with it. It’s vital to bring data to every question our organizations ask, every decision we make and every action we take. But in an evolving and increasingly connected world that produces ever more data, the challenge is how to not only keep up with it all, but turn it quickly into insight and action. Data comes in different forms, from varying sources — many that organizations have yet to tap.

The effort has taken the form of “digital transformation” — a decades-old practice of rebuilding around the power of data and technology. Transformation never ends. Organizations will always have to manage and secure their data — but that’s table stakes. In an age of digital acceleration, data is the essential asset that drives every innovation, every strategy, and every success.